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Marketing Manager

Buffalo, NY 00000

Posted: 07/20/2018 Employment Type: Direct Hire Job Number: 1568

LOCATION:  Buffalo, NY

INDUSTRY:  Thermal processing equipment for the production of advanced materials

 

SUMMARY

The Marketing Manager is responsible for advancing the organization’ s goals by leading marketing activities in support of the Company’ s business plans and strategic objectives.

 

RESPONSIBILITIES
  • Create annual marketing plan to support organizational sales objectives.
  • Support sales & business development activities by analyzing relevant market research, mining useful data, communicating results, and helping to develop strategies to exploit possible opportunities.
  • Analyze trends, market/customer data, etc… to implement strategies for increasing base of meaningful inquiries.
  • Lead efforts to increase and/or enhance our inquiry generation & brand image through effective, targeted marketing communications.
  • Oversee the updating & maintenance of our website to ensure the end product is sophisticated yet user-friendly and effectively conveys our vision & value proposition.
  • Ascertain customer demand by monitoring/tracking market changes, identifying trends, etc…
  • Identify newsworthy items & write professional press releases and articles for trade journals.
  • Organize and coordinate all aspects trade exhibitions.
  • Collaborate with manager to develop annual marketing budget and subsequently maintain activities within budget. Analyze cost/benefit of marketing investments, and continuously recommend enhancements.
  • Interface with public officials in order to have increased visibility to government funding/grants.
  • Research & apply for applicable grants.

 

REQUIREMENTS
  • BS in Business, Marketing or related field required; MBA preferred.
  • Must have proven ability to analyze primary research & mine relevant/useful data.
  • Excellent verbal & written communication skills required.
  • Experience writing press releases and technical articles required.
  • Must possess a high level of creativity balanced with analytical business skills.
  • Experience in web design & proven ability to effectively utilize internet marketing tools and content marketing.
  • Requires independent, self-starter who is driven to develop and oversee successful marketing program.
  • Marketing experience in environment with industrial focus a plus.

 

CONTACT

Matt Sawicki

Sawickim@thetalleygroup.com

(425)753-5061

Matt Sawicki

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